Buzz marketing is a great tool for any business. It is especially useful in the wedding planning industry because word of mouth is the best advertising. So how do you create good buzz marketing for your wedding planning business? You ask for it! Ask your past clients to review your services, post comments, and even make a commercial for you.
Wedding Planner Buzz Marketing - Videos
With more and more internet users having broadband access, web videos are becoming more and more popular. Take advantage of this, if you have a website for your wedding planning business (which you should), think about some video footage you could add to it.
A simple idea is to get some video footage of the bride and groom explain how great of a wedding planner you are. Think of this as your own little endorsement. Ask the wedding videographer if they would mind recording it for you. This is a good idea because, if you let them know what you will be doing with the video footage, they can format it for you. This will save you time and headaches. In return for the footage, suggest they add there logo and website at the end of the clip. Let them know that you will also add their company website to your links page.
If there isn't a videographer at the wedding, you can always record your own messages. Be sure to use a digital video camera, it will make editing the footage much easier.
Another idea is to create a montage video with footage of various weddings you planned. See if you can contact videographers from past wedding and ask for footage.
The last and most novel idea is to make your self into a reality star. There are loads of wedding planner shows on TV now, why not make your own? Hire a videographer to create a documentary of one of your weddings. It may be a little pricey, but could be well worth it. You could also work some deal out with the videographer such making them your recommended videographer for all you weddings.
Contact Creative Video Editing for more information.
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